“Pablo i a highly motivated self-starter and has eagerly sought out opportunities to increase his skills. Most importantly this has resulted in very creative, solid video production work".
Tim Fennell
TV Producer · Director · Professor | College of Charleston (USA)
“Pablo is one of the most enterprising persons I have ever met. His ability to innovate and carry out different audiovisual projects make him a key player in any creative communication team."
Alicia Peña
Digital Sales Manager | Exponential (Spain)
UCAM CB Press Conference
Basketball iOS App presentation
Basic
· Pablo López Guardiola
· April 28th, 1987
· Novelda, Spain
Languages
Professor
Master Class: Corporate Communications. Spain. Since 2017. Guest professor at UCAM-FOM summer courses.
Conference: La Creatividad al servicio de la persona. Spain. March 3th, 2017. Lecturer at UCAM International Congress: Laudato Si.
Master Class: Corporate Communications. Spain. Since 2016. Guest professor at UCAM MBA Sports Management.
Skills
· XR Technologies
· 3D Interactive Design
· Corporate branding
· Photoshop, Illustrator, inDesign, Premiere
· Web design
· Video editing
· Motion Graphics
· Logo design
· Public speaking
Q&A
· I love: her
· I hate: misspellings
· Color: grey gradient
· Food: Italian
· Country: The World
· Brand: Tesla
· Book: Man's Search For Meaning by Viktor Frankl
· Car: Jeep Wrangler
Bio
I love communication and design and I truly believe that it makes the difference when it comes to making an idea into a successful project.
I hold an MBA and a Bachelor's Degree in Audiovisual Communication from the UCAM Catholic University of Murcia, Spain. During my studies, I received my first Erasmus scholarship to the University of Gloucestershire in the UK. On my third year of studies, I had my first scholarship for the USA at the College of Charleston in South Carolina. To complete my studies I had another scholarship for a year at the Stanford University in California.
I'm currently Chief Creative Officer at UCAM where I lead an international creative crew. We design international branding campaigns, building strong and engaging messages.
Interests
Work
2009-Nowadays
UX Director & CCO Head of the Creative Area at UCAM University. Responsible for the creation of all communicative projects of the UCAM in coordination with the different Marketing departments and the Communication Office. The multinational team covers various areas such as web design, audiovisual and photographic production, graphic design or user experience design. Coordination tasks, HR management, accounting, creative direction, etc.
2017-Nowadays
UCAM eSports
Chief Creative Officer
Creative Direction of the Professional eSports Club. Coordination of the architectural design of the CIFeS Center for Research in eSports together with the main architect. Supervision of design channels, web, subscriber campaigns, etc. Web >
2017-Nowadays
UCAM Dental
Chief Creative Officer
Creative Direction of the Clinic. Coordination of the creation and supervision of the web. Coordination and architectural design of the facilities with the architects. Brand Manager. Supervision and creative direction of marketing campaigns. Web >
2013-Nowadays
UCAM Murcia CB
Chief Creative Officer
Professional Basketball team playing in Europe and spanish top division. Conceptualization and creative management of season campaigns. Creative direction and UI / UX design of sales channels such as the club website, RRSS, etc. Management of the club's audiovisual design and production team. Management and design of new projects such as the App, bus design, stadium etc.
Creative supervision of the marketing strategy to attract new subscribers, sponsors, etc. Brand manager of the club. Web >
2011-Nowadays
UCAM Murcia CB
Chief Creative Officer
Professional Soccer team playing spanish 2º division (16/17). Creative direction of Season campaigns. Supervision and coordination with the architect's team for the complete remodeling of the Condomina Stadium. Art direction and Brand Manager of the team. Web >
Higher Education
Visiting Researcher Student at Department of Communication. Working at Center for Deliberative Democracy with the Deliberative Polling team. Also attending design and communication classes as an auditing student.
California, USA
October 2010 – July 2011
Studies focused in audio visual communication in terms of editing, news reporting, multi camera projects, etc. All the subjects had a very international point of view. (Subjects took: Documentary studies, Introduction to TV Production, International Communication, Television News reporting).
South Carolina, USA
August 2008 – January 2009
Bachelor of Audiovisual Communication. August 2005 – September 2009
Studies focused in audio visual communication in terms Theory but also scripting, story board construction, filming, production and post-production. Studies had theory and theapplication of that theory in terms of Audiovisual productions, practice, exams, etc.
MBA Master in Business Administration. November 2017
Lead teams in emerging fields e.g. in digital economy, development of logistics, quality, management of SMEs, internationalization of companies, international management, tourism management, construction management, services and industry branches. Set up their own business as an entrepreneur.
Murcia, SPAIN
August 2005 - Nowadays
Specialized in communication theory. Learned interface design, principles of design, Cinematography theory and the Sound in Cinema. (Subjects took: Cinema and sound, introduction to Film theory, Digital Media, Design Principles and development, and English course).
Cheltenham, UK
August 2007 – January 2008
Courses
Coaching for trainers and entrepreneurs: Competences based economies through formation of enterprises.
The Netherlands, nov 21-30, 2016.
Certificate
Erasmus+ YouthpassTurkey, october 5-18, 2015 ►
Certificate
Erasmus+ Youthpass
International Marketing for Higher Education Institutions: Strategy and Implementation. UCAM Staff Training.
Spain, january14-15, 2016
Certificate
Director & Coordinator of leisure time:
Spain, 2012-2014. 300h.
Certificate
Driving Licenses
